Zheng Ma

Zheng Ma
Researcher, Marketing Science at SBG
PhD in Psychology, Johns Hopkins University
MA in Psychology, Johns Hopkins University
BS in Psychology, Peking University, China

I am interested in the mechanisms and representations of human visual cognition. I combine approaches including psychophysics experiments, eye tracking, computational modeling, as well as testing of special populations (e.g. brain damaged patients, amblyopic observers) to understand multiple functions of the human visual system, including attentional tracking ability , motion perception and eye movements. I hope that a combination of different methodologies and a focus on multiple levels of cognition could give us a more comprehensive understanding of human mind.